Aether Platform

This project centered on building the digital presence of VMNT, a contemporary perfume house that blends French craftsmanship with modern restraint. The mission was to translate scent—something intangible—into a visual and emotional experience online. Every detail, from color palette to motion rhythm, was crafted to evoke mood, memory, and atmosphere.

VMNT captures the intersection of artistry and precision. Rooted in Parisian sensibility, the brand’s identity celebrates minimalism while honoring the romance of classic perfumery. Each fragrance represents a distilled moment — a reflection of time, texture, and tone. The digital direction mirrors this philosophy through clean geometry, subtle contrast, and sensory storytelling.

• Design an immersive web experience that communicates scent through motion, tone, and light.
• Develop a cohesive visual identity spanning packaging, website, and brand collateral.
• Integrate storytelling into product pages — turning each perfume into a narrative of place and emotion.
• Establish a timeless brand voice balancing sophistication and intimacy.
• Increase user engagement and conversions through clear messaging and strong CTAs

Design Tools: Figma, Webflow, Photoshop, After Effects
Typography Exploration: GT America, Cormorant Garamond, custom ligature accents
Creative Direction: Monochromatic minimalism with muted warmth
Photography Style: Editorial product stills inspired by scent diffusion and reflection
Development Stack: Webflow + GSAP for microanimation transitions

Strengthened perception of VMNT as a high-end lifestyle brand.
Increased engagement through cinematic navigation and subtle transitions.
Elevated storytelling consistency across digital and print assets.
Recognition for design harmony — merging olfactory emotion with visual rhythm.